Videos are popping up everywhere, in social media, on websites and in email marketing messages. However, many business owners small and large are unsure how a video can be of benefit to them.

If you’re one of these entrepreneurs, you have to believe us when we say that videos can bring a lot of benefits to your business. We’re saying this not because we make videos, but because it has been proven time and again that videos are valuable in almost any kind of venture and industry. If you have well-made and professional-looking videos for your business, you’ll get to:

  1. Grab the attention of your target audience

Humans are inherently visual creatures. Around 90 percent of the data that is transmitted to the brain is visual, and the brain interprets graphic information 60,000 times faster than text. Scientists have even found out that 40 percent of people respond better to visual info than plain letters and words.

With these in mind, it’s easy to see that having videos to explain your products and services will help you get your message across in a quick and efficient way. By watching your videos, your customers will easily understand what you’re trying to say, and they’ll even become convinced to give your products and services a try.

  1. Make your website more visible

Marketing experts have noticed that websites with videos rank better in Google than those that contain endless blocks of plain text. Now, we don’t know the exact factors that Google uses to rank websites, but it’s safe to say that they consider the ability of a website to provide useful information to users and hold their attention. If having a video makes your site more visible on Google and other search engines (and increases your website traffic as a consequence), shouldn’t you give it a try?

  1. Increase your sales / leads / subscriptions and members

According to statistics, viewers spend 100 percent more time on webpages that contain videos. They are also 85 percent more likely to buy a product after watching a video about it.

These numbers will tell you that videos can increase your conversion rates; i.e. they help you turn website visits into genuine sales leads and even actual sales! Imagine getting 15 or 30 percent more sales — all because you took the time and effort to create an attention-grabbing video about your product or service.

  1. Create easily shareable content

Your business video doesn’t just stay on your website. If it’s compelling enough, it can be shared on Facebook, Twitter, and other social media sites and reach a wider audience. When this happens, you won’t only gain more customers and enjoy more sales but you’ll also have the chance to gain brand recognition and make people aware about your presence.

  1. Strengthen your brand

Copywriting can only get you so far. If you really want to express your personality and build your business’s voice, take advantage of videos. This format allows you to use music, facial expressions, hand gestures, and other factors to shape your corporate image and let your customers see how you stand out from your competitors.

Videos are a must-have for any business. If you don’t yet have one, get in touch with us to see how we can help you.