2014 and 1015 were predicted by many to be the years when video took off, and indeed it did. We now have new techniques branching into mainstream like Living Photographs and 360 degree Video.
Last year Mark Zuckerberg co-founder of Facebook stated that “In five years, most of Facebook will be video,” and all social media will follow suit. Twitter is now also prioritising video with the launch of Twitter video, Periscope, and Vine, in addition, Snapchat, Instagram, Tumblr, etc. have all prioritised video. We have also started to see more launches of VOD (video on demand) Vimeo, YouTube Red, Go90… etc. Like the continued rise and expansion of Netflix these VOD platforms will gain traction and find their own niche audiences.
However LinkedIn seems to be behind in the video marketing trend. Seen as the more serious business platform perhaps user are holding back and not exploiting LinkedIn as a marketing platform and it’s still seen more as a ‘job hunting’ opportunity? I would keep an eye on LinkedIn it’s only a matter of time before video is being used to promote…. one to watch 😉 pardon the pun.
Last year Snapchat released a report looking at the increased effectiveness of video ads on their platform, but in particular videos that were shot vertically. With mobile mainly being used as a vertical experience, it would make some sense for film makers to embracing this as a form, but it kinda goes against the grain … vertical video, something to think about, and watch out for in 2016!
Pizza Hut used a Living Photo in a campaign they ran at the end of last year and it gained real positive feedback. Whether you plan to use this technique and create it as part of your campaign, or just as a very cool effect to have on your website. Or if you have an existing image or you were only able to get a photo and you want it to be brought to life.
This technique starting to come into the mainstream and used as an effect, we have had the opportunity to use Living Photography on an in-store ad already for ‘Birds Eye’ and would love to use it more!
360% filming technology has moved on from the high street estate agent giving virtual tours, the images are now moving! Keep an eye or a few out for videos with this groovy effect, you’ll see broadcasters and companies start to expedient with this form more and more in 2016.
Technology is moving so fast, open your thoughts up to how your video could embrace some exciting stylised filming techniques.