PORTFOLIO PEEK PICK
trusted by Beauty, Personal Care, Health, and Good Causes:
We were excited to be involved in the La Roche Posay recent ‘heroes’ campaign.
Our contribution was to create a high volume (240 items) of video, statistics, print, website, and email content using the artwork provided.
The LRP team appreciated our speed to return requests, our accuracy, and our attention to detail. Making what could have been a nightmare of a project into a smooth easy one.
This is an example of part of a collection of videos delivered as part of a monthly subscription, often we deliver 30+ assets.
These videos are created from a brief and key message and key visuals, we do not work from a storyboard so we use our own creative flare to pull engaging videos from the briefs.
The work is not only video for social media and paid ads, but also print designs, email banners, and website banners.
Skingredients and The Skin Nerd are on a joint subscription, based on average hours a month. We manage under and over months as we go together.
Working by an average of hours means you can rest assured there is no wastage should you have seasonal fluctuations in demand.
This also gives you the flexibility for many uses, long form pitch videos, internal comms, youtube, out-of-home, training… hours not number of assets is more flexible for you.
FRESH USE OF UGC, AND STOCK
We created a bundle of assets for The Cheeky Panda, this was a mixture of stock and graphics blended with existing user generated content that we remixed in different ways to previous use helping to make more of that content.
Other videos were entirely just from stock, graphics and messaging, which is great for brands with less content.
We were given an influencer video that needed fixing, the corner of the product was broken off and we were asked if we could ‘fix’ it.
This was one of the more exciting ‘fixes’ we were called on to do, more frequently it’s masking things that shouldn’t be in shot, like lipstick not available in UK, or it’s masking off text that an influencer has on video that is not in line with how the video will be used.
With influencer footage, we are often ‘fixing’ problems with the footage, while maintaining that authentic appeal.
We were able to turn this around within a day and billed 3 hours.
Saving L’Oreal needing to attempt to get a re-recording which we understood was not going to be possible, or they would have to drop the video since they did not want to promote a damaged product.
DEVELOPING VIDEO STYLE
With smaller brands, we often get more involved in establishing the brand video style. This is currently ‘work in progress’.
Tarife Attar were able to use our influencer guidelines as part of a new influencer campaign .
These samples we designed using existing testimonials, one influencer video, stock photography stock, footage and music from our libraries, and a little experimenting with AI tools.
Working with FairPlanet is work. we find it so rewarding, to be part of helping others around the world.
This is a very different style of editing with an editorial approach, and a more emotional outcome. Picking through interviews and various supplied footage.
When FairPlanet came to us we were also asked to develop the video brand style and create various openings and closes and set up a format for the video work.
GET MORE FROM YOUR INFLUENCER VIDEOS:
Lots of our work is around maximizing influencer content.
Sometimes it’s fixing issues, or masking over unwanted text and other delivery issues from the source material supplied.
Influencer mash-ups are a great way to get more from your influencer content AND a great way to emphasise your activation key messages.
Even when influencers are given a clear brief often the footage that comes back still has their own spin, in this instance, we had to cut to get as much consistency in the storyline as possible and had to get creative to try and have a final full-screen hair reveal.
These were delivered mute.
OLD VIDEOS RE-EDITED TO THE MODERN STYLE
To the left are two of a series of 10 recipe videos produced in 2017, but today they are quite dated.
So we re-edited to bring them up to modern style with a faster cutting pace, vertical, and shorter duration.
We have edited each of these in slightly different styles for split testing.