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Marketing Mix Cereal: Why Diversifying Your Digital Ad Spend is the Breakfast of Champions!

by Justina Rosu | Apr 12, 2023 | Video Marketing

Welcome to the digital age, where your grandma is on Facebook and your dog has a TikTok account.In this world of endless cat videos and social media influencers, brands must find new and creative ways to reach their target audience. But hold up cowperson! Relying on a...

The Advantages of Being Small: Why Small Agencies Are a Big Deal

by Justina Rosu | Apr 12, 2023 | FMCG

As an FMCG Marketing Manager or Brand Manager, you understand the immense pressure to produce a large volume of creative content to effectively communicate your brand's message in all the places you are expected to be. The last thing you need is avoidable roadblocks...

Get More Bang for Your Buck: 5 Creative Marketing Solutions for Tight Budgets

by Justina Rosu | Mar 30, 2023 | budget

How to get more content for less as the economy continues to shrink and consumers have less and less money in their pockets and YOUR marketing budgets are being cut.

Is Your Marketing Ignoring Women Over 50?

by Justina Rosu | Nov 3, 2021 | demographics

Is it time we see more women over 50 in marketing campaigns? The data on this audience demographic is very compelling that this is a potential lucrative sector to embrace. Diversity in brand awareness gets noticed and today’s consumer wants to know that you are an inclusive brand.

The 3 Biggest lessons from my TV career

by Justina Rosu | Jan 7, 2019 | Tips and Help

Over my 15 years working at the BBC I worked in positions spanning the whole programme making process from idea concept through to broadcast. Along the way I learnt a great many lessons. But there are 3 lessons that are particularly relevant to business owners today.