YOUTUBE FOR BUSINESS
Harness the massive power of YouTube
to grow your personal brand, audience and authority.
Learn how to leverage YouTube to grow your business.
THE PERSONAL BRAND’S MOST NEGLECTED PLATFORM
Take a look around your business community, how many of your peers are leveraging YouTube?
It’s harder than other platforms, so less businesses use this powerful platform.
Do you want to be one of those? OR do you want to be the personal brand being found on YouTube?
It's intimidating
It certainly can be when you don’t know how to look professional on your channel.
I don't get more than just a few views
You can get hundreds of views or more just by starting with strategy and optimising your video correctly.
MY NICHE IS FULL
This is possible, but it just means you need to look for the gaps and leverage those with the right strategy.
it's too time sucking
Yes, YouTube IS a harder nut to crack, but the time it takes can be streamlined with the right workflow.
YOUR VIDEOS MATTER
Effective video has the power to accelerate your audience growth, authority, influence and business success.
Do you feel like you are putting in effort and yet your videos are getting you nowhere?
Despite trying to learn how to do video and YouTube you are left wondering what’s not working and why?
Are you feeling embarrassment that your videos aren’t looking more professional or being noticed?
Do you feel fed up at trying things that don’t work?
YOUTUBE IS WAITING FOR YOU
It’s not too late to position yourself as the expert in your niche on YouTube, there is still so much opportunity.
- 90% of people say they discover new brands or products on YouTube 90%
- 79% of Internet users have their own YouTube account 79%
- ONLY 62% of businesses use YouTube as a channel to post video content 62%
THIS IS HOW TO GROW WITH VIDEO
YouTube is the tool to grow your audience with strategic video.
Using a YouTube FIRST approach to your entire marketing infrastructure.
YOUR STRATEGY
First and foremost any videos needs a purpose and that is underpinned by your business goals.
We design your video content to fit your business.
What kind of videos suite you and your brand?
A video ecosystem that covers the 4 video in business pillars.
The right videos in the right places with the right messaging.
YOUR VIDEO
A video style that fits you and your brand, executed to captivate and convert your viewer to effortlessly take the next step.
Full home studio and filming environment set up
Confidence and filming techniques
Strategic content creation and structure
A production system that works for you.
YOUR YOUTUBE
Strategic positioning of your channel for maximum results, deep keyword strategy and playlist strategy.
Channel brand beautification and aesthetics
Channel analytics, development and growth
How to rank video for search
YOUR SYSTEM
A 360 system that takes everything you now know to a systematised, clockwork process for consistency and efficiency.
Full production workflow, from concept to evergreen
Content repurposing and social media omnipresent
12 month video planning schedule with working titles.
Off channel protocols for growth
IT’S NOT TOO LATE TO LEVERAGE
VIDEO & YOUTUBE TO GROW
YOUTUBE CHANNEL STRATEGY ALIGNED TO YOUR BUSINESS
YouTube is part of your video strategy and your video strategy is there to support and enhance your business goals.
We ensure that your channel is a reflection of what you want to accomplish inside and outside your business.
STRATEGIC VIDEO PLANNING AND CREATION
Each video is strategically researched and crafted to position you on page one of search, and to guide your viewer into your business ecosystem with grace and organic fluidity, all while raising your profile.
UP LEVEL YOUR HOME STUDIO SET UP AND FILMING TECHNIQUES
Most business owners need help to up level how they are filming, from presentation to set, to where, when and how they are filming. You might feel great about how you are filming but we can help to make it even better.
If you don’t already have an established video style, we will over this period discover and lean into your very own signature video style.
BEING FOUND IN SEARCH AND DOMINATING YOUR NICHE
Once we have found the gap in your market and positioned your channel, the videos we make are strategically done and optimised to rank highly in search results. So, that you dominate your niche and become the known expert.
ON CHANNEL AND OFF CHANNEL GROWTH PROCESSES
Growing your channel happens both outside of the platform as well as inside. Some of the methods we employ to develop is to step into PR, as we seek to raise your profile and your channel.
OMNI-PLATFORM VIDEO AND EVERGREEN
It’s important that we promote your content and make the most of it. We ensure that your content has a repurpose strategy to help fill your social media with content, and squeeze all the SEO juice from your video content.
Not only should this repurposed content be live during the week after your video goes lives but we then move this into an evergreen rotation.
YouTube Channel Launch
or re-launch, strategy, development and growth. Private.- 2 months intensive weekly training and consultation
- 2 months bi-weekly support and consultation
- 8 months monthly support and consultation with YouTube reporting. and ad hoc whatsapp support between sessions
- Video, YouTube and Social Media audit
- Keyword strategy creation
- Strategic content development planning
- Fully optimised YouTube channel
- Fully optimised videos for ranking and search
- Playlist strategy
- Channel strategy for traction
- Co-produced video creation
- Script structure guidance
- Video production cycle development
- Repurposing system
- Team training
YOUTUBE CHANNEL MANAGEMENT
full done for you YouTube development- Weekly YouTube video uploading
- SEO rich title, description and tags
- Researched meta data using VidIQ and Tube Buddy pro accounts
- Positioned for ranking
- 1 back link included
- Pinned comments, hashtag research and use, chapters, cards, end elements and cross linking videos in description.
- Strategic playlist creation and advice.
- Strategic content planning based on data and youtube seo opportunity.
- Video creation advice.
- Monthly analytics and development reporting.
YOU PROBABLY HAVE A BUNCH OF QUESTIONS, SO CHECK OUT OUR:
FREQUENTLY ASKED QUESTIONS
Can my team members join some of the training?
Of course. The aim of this programme is to get you to a point where your video strategy is as effortless. Often this means involving your team.
They can either join in training sessions, or they can be the nominated person for a particular area of development for example, script writing, research, keyword research, YouTube video uploading and optimising.
In the first bonus auditing session we will discuss further and decide on this.
What if I have holiday planned during the 3 months.
There is a maximum of 2 weeks deferral during the 3 months where we can push the schedule on.
This seems like a lot of information to learn
This is an intensive 3 months course, yes it is. So…it’s not for everyone.
For fast results a lot of work needs to go in up front.
However, I supply you with checklists and supporting videos and you don’t have to worry about forgetting once the programme finishes.
During the programme we only move on as you are ready, I adjust the pace of training to match your pace of learning. You will never have too much on your plate at any one time.
I am on whatsapp in between our sessions incase you feel ‘stuck’ or emotionally blocked, or you feel overwhelmed and we work it out together.
‘We are in this together’ I am here for you throughout the journey.
How much is the 121 programme?
The 3 month programme is £400 plus vat per month.
The Teams and Agency consultation and training is costed individually.
How much time do I need to commit to this?
I understand you are a very busy person.
This will require a lot of commitment from you, particularly in the first month. We meet weekly alternating long and short sessions. Then you will have additional work to complete, like filming, or research please allow a further 2-3 hours a week.
*the time will vary for each person, we discuss this at the beginning to ensure we are the most efficient with time as possible.
What does 'in this together' actually mean?
This is like learning to ride a bike, as you are finding your balance you need training wheels.
I am your training wheels and your teacher, getting you up to speed, encouraging you it’s safe and showing you the technique, then the wheels come off and I’m not longer running beside you, but you are running freely.
To start with as we get your strategy and video creation system I do a lot of your YouTube work for you, and slowly hand this over, while teaching you how to get the results we want.
I'm already confident with filming, so I don't need that bit.
That’s great and I’m delighted this is the case. This is why this is a 100% bespoke package, our very first bonus session is in fact an audit of your current situation from your video making, through YouTube to your existing video-business integration.
Spending less time in one area means more in depth time in the other areas.
Most people have an area of strength and an area of weakness between these 3 sections. We manipulate and calibrate the curriculum to match your specific needs.