020 4520 9444 | 07515 867444 hello@purplesq.co.uk

Events

a healthy blend of tasty goodness

roundtables:

Join us for an evening of good food and conversation, mingle with other Senior Marketing and Brand Professionals and discuss this evening’s topic.

Nothing beats a relaxed in real life conversation.

This is a series of dinners to bring to the table topics that affect Marketing and Brand professionals working in the Beauty, Personal Care and Health industries.

We believe in sharing experiences, good and bad, discussing challenges, raising concerns, and learning from peers and experts in a relaxed environment helps create more harmony in our work.

Networking with others in similar roles from different backgrounds helps to broaden our minds and brings fresh insights to issues and invigorating new ideas.

group of women at dinner

Thursday 9th May 2024

YouTube Performance for Beauty, Personal Care and Health Brands

Discover how YouTube can drive higher AWARENESS and SALES for your brand.

If your brand isn’t on YouTube OR your YouTube channel is simply a ‘parking spot’ for your YouTube ads, this is for you.

YouTube is a topic for serious investigation and an opportunity for you and your brand.

Discover how your underperforming (often embarrassingly so)YouTube channel can become a thriving hub to attract, nurture and sell to your customers.

YouTube is probably the most neglected resource which most Beauty and Personal Care brands are NOT utilising.

Tap into the mind of guest expert Stuart Stubbs, Founder of Navigate Video who has been helping household brands like B&Q leverage YouTube to 2.5x their organic visibility.  

Hosted by ex-BBC Producer with 30 years of video creative Justina Rosu from Purple Square Video.

Each attendee can submit questions, in addition, Justina and Stuart will be reviewing all YouTube channels of attendees.

Take-away ideas, tools, tactics, tangible strategies and results-driven information.

Not sure if your Brands should invest in their YouTube Channel?

Here are a few reasons why you should:

  • YouTube has the most diverse and wide range demographics – basically all demographics are on YouTube, all generations and genders.
  • As an SEO-driven platform, you have the ability to create laser-focused content and step in front of your audience exactly when they need you.
  • Free Paid media on YouTube is set up unlike any other, giving you the opportunity to not pay for the wrong audience and only use your budget for those who are interested and who haven’t clicked away.
  • YouTube creates both a destination fans can call home, where they can be part of your community, but it also offers the popcorn-snacking content scroll experience, which your content can be part of too with links back to your long-form anchor.

Does this sound like something you’d be interested in?

date to be confirmed (June)

Live Stream Selling how to 10x your sales and build community.

Still gaining traction in the UK, this is your chance to discuss how this could work for your brand with peers and an industry expert.

I’m thrilled to have partnered with Sprii for this evening’s roundtable, joining me as our guest expert is Macdara Duncan.

Sprii have hosted over 46,000 live shows, sold over 12 million products, and generated £200,000,000 for our 1,700+ partners since 2021.

The PERFECT platform for Beauty brands in particular, if you have a following of 20k across your socials and email, you are a perfect candidate to reap enormous sales with a strategic but simple and low-cost live stream social selling event. 

For attending brands Macdara and myself will review your brand and it’s opportunities ahead of the dinner ready to answer your questions and discuss possibilities so that your brands can see a massive up tick in sales and community. 

date to be confirmed (July)

Strategic selling through Amazon and TikTok Shop

Details coming soon

Details coming soon

webinars:

Join us for a quick-fire lunch and learn webinars helping you stay up to speed on topics relevant to your role. 

Created to help make your life easier these half-hour sessions cover a variety of topics with take away actionable points, as well as accompanying workbooks to go a step deeper. 

Shoot off after the half-hour or stay for discussion for another half an hour where we do our best to answer as many questions as possible. 

You can’t submit questions in advance questions are only answered on the webinar by attending participants. 

women on webinar

The art of getting more content from your existing assets, save budget and time.

Tuesday 30th April 3pm BST / 10am EDT / 7am PDT

Doesn’t it make sense to get the most from your content investments?

If you would like more content without further big investment then making more from what you have already invested in is a topic you need to ensure you are 100% covered by.

You will no doubt already be generating reversions and repurposing but most brands are only scratching the surface on how they can leverage existing material or opportunities.

TAKEAWAYS:
1: Inspiration from brands generating massive repurposing results.
2: Learn WHEN you should start raising this conversation with your peers and bosses.
3: Understand HOW dynamic secondary content should be managed.

Attendees and signups will be sent supporting material:

DOWNLOADABLE:
An extensive list of ideas for secondary content to spark ideas so you can get more from your investments without breaking the bank!

Bonus downloadable: Best practice to set your content up for success for future you.

Video performance data made easy, 5 things to put into place today

May tbc

How do you measure the success of your video content?

How consistent are you with recording and gathering data from all your platforms and generating a full picture of a video success? 

TAKEAWAYS:
1: What to ask your suppliers to do.
2: The 5 key actions to enable true performance data.
3: What to do with the data to continue to improve your video content.

Attendees and signups will be sent supporting material:

DOWNLOADABLE:
Checklist to enable video performance tracking

 

The 3 stages of video efficiency so your brand can maximise your marketing budget.

June tbc

Making the most of your content investments is a critical part of getting the most from your budget. 

In this webinar, I will be sharing 3 simple stages. of workflow that fits alongside your content creation, in particular, your video work with this being one of the largest investments. 

With these 3 stages implemented your budget will go further and you will create future resources to continue saving your brand budget. 

TAKEAWAYS:
1: What is video efficiency?
2: Why is it important for brand?
3: The 3 stages of video efficiency with actionable points.

Attendees and signups will be sent supporting material:

DOWNLOADABLE:
A checklist for each stage of video efficiency to make it simple and actionable to put into practice and start gaining the benefits of maximising your budget.

What you need to know about sustainable filming

July tbc

There are many simple things that you can easily implement when planning your next video shoot that will significantly reduce its impact on the planet’s resources. 

In this webinar you will learn the main areas of consideration for reducing your carbon impact and how to measure it.

TAKEAWAYS:
1: Understanding the areas of sustainability to consider in filming.
2: Easy wins to increase sustainability.
3: How to take responsibility and get others on board with you sustainability goals.

Attendees and signups will be sent supporting material:

DOWNLOADABLE:
List of tools to help.
Green memo template
Sustainability checklist 

Finally film some EGC footage! principles to phone filming and editing.

August tbc

If you would like more content without further big investment then making more from what you have already invested in is a topic you need to ensure you are 100% covered by.

You will no doubt already be generating reversions and repurposing but most brands are only scratching the surface on how they can leverage existing material or opportunities.

TAKEAWAYS:
1: How to plan your content filming.
2: Tips to make your filming useable.
3: What compliance issues to note.

Attendees and signups will be sent supporting material:

DOWNLOADABLE:
Planning sheet
Filming tips list
Contributor form

What is the Beauty Industry response to AI and what you need to know about AI and video

Sept tbc

What areas is AI video likely to become apparent in the Beauty industry, and what is the Beauty Industry resisting and why.

What does AI mean for Beauty? Should you have an AI policy?

How can you ensure you know what you need to know so that you aren’t missing on innovation and that you are embracing AI where it’s doing the most good.

TAKEAWAYS:
1: How to design your own policy on AI
2: Know where you need to put your attention for how AI can help your Brand
3: What resources to monitor for the most up to date reference.

Attendees and signups will be sent supporting material:

DOWNLOADABLE:
List of the main areas where AI is relevant to Beauty brands.

What happens on a consult call?

F

ONE

30-minute video call with Justina, our founder to discuss your chosen Step 1 and Step 2. (see pricing page)

Justina will ask about your needs and expectations, to ensure the best package fit.

G

TWO

You'll get a bespoke package quote.

Justina will either tell you on the call or follow up with the quote within 24 hours. 

She will also share a bespoke T&C doc.

I

THREE

Once all agreed and contracts are signed we start the onboarding process, where we confirm workflow and we get editing!

This can be as fast as within an hour.