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VIDEO MULTIPLYING WORK

a peak into some areas of our work
la roche posay logo

HIGH VOLUME REPURPOSING

We were excited to be involved in the La Roche Posay recent ‘heroes’ campaign.  We continue to support the La Roche Posay team.

For the ‘heroes’ campaign, we repurposed the primary creative into 240 additional items of content. In this instance, the content was a variety of video, print, website, and email content.

Not only did this require creative skill at speed, but we also had to be extremely organised.

This is a perfect example of increasing not only your ROI but your campaign KPIs.

This team are on the Bobby Batch routine plan

CONTENT FLEXIBILITY

These videos are created from a brief and key message and key visuals, we do not usually work from a storyboard so we use our own creative flare to pull engaging videos from the briefs.

The work is not only video for organic social media and paid ads. We also regularly design and create artwork for email banners, website banners and fliers.

Skingredients and The Skin Nerd are on a joint subscription, based on average hours a month. We manage under and over months as we go together. This is a perfect example of being on the Feobe Flexi Routine plan.

This also gives you the flexibility for many other uses, long-form pitch videos, internal comms. As well as, YouTube content, digital out-of-home ads, internal training, and more.

FRESH USE OF UGC, AND STOCK

We created a bundle of assets for The Cheeky Panda, this was a mixture of stock and graphics blended with existing user generated content that we remixed in different ways to previous use helping to make more of that content.

Other videos were entirely just from stock, graphics and messaging, which is great for brands with less content.

The Cheeky Panda Logo Stacked

JOURNALISTIC EDITING STYLE

Collaborating with FairPlanet was rewarding to be part of a brand impacting global change.

This is a very different style of editing with an editorial approach and a more emotional outcome. Picking through interviews and various supplied footage.

STYLE DEVELOPMENT

When FairPlanet came to us we were also asked to develop the video brand style and create various openings and closes and set up a format for the video work.

DEVELOPING VIDEO STYLE

With smaller brands, we often get more involved in establishing the brand video style. This is currently ‘work in progress’.

Tarife Attar were able to use our influencer guidelines as part of a new influencer campaign .

These samples we designed using existing testimonials, one influencer video, stock photography stock, footage and music from our libraries, and a little experimenting with AI tools.

THE REVAMP

OLD VIDEOS RE-EDITED TO THE  MODERN STYLE

Passionate about video efficiency this is often an overlooked tactic. 

On the left, you’ll find two of a series of 10 recipe videos we filmed and edited in 2017.  Now looking dated and tired.

Still relevant content we re-edited them to meet modern consumer content preferences. Faster cuts, optimised for vertical viewing, and shortened duration

Each video has been edited in various styles for split-testing purposes.

FULLY BESPOKE ANIMATION

This animated video, built for UK homelessness Charity Shelter is a great example of value add video. 

Because it is totally build in the edit, we created it so the client can easily update the statistics themselves.  Currently there are only 3 versions in different ratios, but we are next working on other iterations and spin-offs to take this single video event further. 

ready to experience the 'multiply' effect?