Welcome to the digital age, where your grandma is on Facebook and your dog has a TikTok account.
In this world of endless cat videos and social media influencers, brands must find new and creative ways to reach their target audience.
But hold up cowperson! Relying on a single channel for advertising is like eating only one type of cereal for breakfast – it’s risky and, let’s be honest, kind of boring. That’s why diversifying your digital ad spend is essential.
WHY IS DIVERSIFYING YOUR AD SPEND LIKE HAVING A VARIETY PACK OF CEREAL?
(…there is something so cute about the variety cereal pack, takes me back to holidays as a child…) Anyway, let me break it down for you:
First off, diversifying your ad spend helps you reach a broader audience.
Just like how some people prefer Frosted Flakes and others like Lucky Charms, different digital channels appeal to different audiences. By diversifying your ad spend, you can reach a wider range of potential customers and increase your chances of conversion.
As Neil Patel would say, “Diversifying your digital ad spend is key to maximizing your marketing ROI and mitigating risk. Don’t put all your eggs in one basket!”
Secondly, diversifying your ad spend reduces dependence on a single platform.
Imagine if you only ate Cheerios for breakfast, and suddenly Cheerios changed their recipe to something no one liked. You’d be stuck without a breakfast option, and that’s not cool. By diversifying your ad spend, you can reduce your dependence on a single platform and mitigate the impact of any changes.
Thirdly, diversifying your ad spend lets you optimize your spending.
Just like how some cereals are cheaper than others, every digital channel has different pricing models, and some may be more cost-effective than others for your business. By diversifying your ad spend, you can test different channels and determine which ones offer the best return on investment. This enables you to optimize your ad spend and allocate your budget to the channels that deliver the highest results.
So, let’s heed Gary Vaynerchuk’s advice “I believe in not having a one-size-fits-all marketing strategy. I believe in not putting all of your eggs in one basket. I believe in trying different things, testing them, and figuring out what works for you.”
Fourthly, diversifying your ad spend increases brand awareness.
Just like how some people have never tried Froot Loops, using display ads on different websites can help you reach potential customers who may not have heard of your brand before.
As you increase your reach across different channels, more people become aware of your brand, and your business can become a household name.
Fifth and final, diversifying your ad spend improves the customer experience.
Just like how some people like to add milk to their cereal and others prefer yogurt, catering to the platform and the audience can improve the relevance and effectiveness of your ads, leading to a better customer experience.
Say goodbye to the monotony of a single ad format and embrace a diverse advertising strategy with our ‘Creative as a Service’ plans for FMCGs, video editing, motion graphics, and static graphic design, we’ll bring your ideas to life.Â
Get your very own variety pack of ads, tailored to all your different platforms from us! Book a call today.