As an FMCG Marketing Manager or Brand Manager, you understand the immense pressure to produce a large volume of creative content to effectively communicate your brand’s message in all the places you are expected to be.
The last thing you need is avoidable roadblocks slowing you down.
How are you managing your video and creative content?
Are you doing it yourself, maybe you have an in-house team, use a large agency, or maybe you use freelancers. Even if you are happy with whatever you have in place, there is still a valuable place for a small agency.
In this article, we will discuss why choosing a small agency for your video creative support can be a game-changer for your brand.
Personalised Attention
One of the most significant benefits of working with a small agency is that you get more personalised attention.
A small agency has a more limited client base, which means they can devote more time and attention to each client.
You’ll work directly with the creatives who will be producing your videos, ensuring that everyone is on the same page and that your vision is realised.
Flexibility
Small agencies are known for their flexibility, which is essential in the fast-paced world of FMCG marketing.
They can pivot quickly to meet your changing needs and provide solutions that are tailored to your specific needs.
Whether you need a last-minute video or want to experiment with new video formats, a small agency can accommodate your needs.
Remember small agencies always have you covered.
Cost-Effective
Large agencies come with large price tags, but small agencies offer cost-effective solutions that can fit your budget. Freelancers while they can be a lower cost are not always reliably available or on call, and while in-house might seem to save money is it a false economy if they have too many skill gaps, are not always available, or are just overworked?
Small agencies often have lower overheads than larger agencies, meaning that they can offer their services at a lower price point without compromising on quality. Or in our case, we are 100% virtual.
Creative Expertise
Small agencies frequently have their founders still very hands-on in the agency ensuring a creative culture and quality control.
Small agencies often have the freedom to experiment with new techniques and approaches, which can result in more innovative and unique videos.
With a small agency, you benefit from a larger pool of expertise for different styles and creative inputs, with a small team who are vested in creating the best, whereas an internal team or freelancer can have creative gaps.
Collaboration
Collaborating with a small agency can be a more collaborative experience than working with a larger agency.
Small agencies often have a more intimate team environment, which means that the creatives and project managers can work closely with you to create videos that are on-brand and meet your goals.
They’re invested in your success, and they’re motivated to create videos that exceed your expectations.
In conclusion, there are many compelling reasons why choosing a small agency for your video creative support can be a game-changer for your brand.
From personal attention to cost-effective solutions, creative expertise, and collaboration, a small agency can offer many benefits that larger agencies cannot match.
So, whether you have an in-house team or work with larger agencies or freelancers, consider adding a small agency to your roster to elevate your brand’s video content.
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