The Weekly Dose
of insights, news and opinion
Why is your Beauty YouTube channel failing to gain traction
Are you wondering why your Beauty, Personal Care or Health YouTube Channel isn't getting traction? YouTube is a different beast to conquer, it has an enormous amount of moving parts you need to understand and conquer. These 6 STEPs will take you a long way closer to...
Your beauty brand is leaving money on the table by not leveraging secondary video strategies
Okay, so this isn't a sexy subject but it's how Marketing and Brand Managers can get 10x or 20x ROI from your primary creative investment.Are you a one-and-done marketer or a one-and-squeeeeeeze everything from it and then index it marketer?Most creative agencies are...
Marketing Mix Cereal: Why Diversifying Your Digital Ad Spend is the Breakfast of Champions!
Welcome to the digital age, where your grandma is on Facebook and your dog has a TikTok account.In this world of endless cat videos and social media influencers, brands must find new and creative ways to reach their target audience. But hold up cowperson! Relying on a...
The Advantages of Being Small: Why Small Agencies Are a Big Deal
As an FMCG Marketing Manager or Brand Manager, you understand the immense pressure to produce a large volume of creative content to effectively communicate your brand's message in all the places you are expected to be. The last thing you need is avoidable roadblocks...
Get More Bang for Your Buck: 5 Creative Marketing Solutions for Tight Budgets
How to get more content for less as the economy continues to shrink and consumers have less and less money in their pockets and YOUR marketing budgets are being cut.
Is Your Marketing Ignoring Women Over 50?
Is it time we see more women over 50 in marketing campaigns? The data on this audience demographic is very compelling that this is a potential lucrative sector to embrace. Diversity in brand awareness gets noticed and today’s consumer wants to know that you are an inclusive brand.
The 3 Biggest lessons from my TV career
Over my 15 years working at the BBC I worked in positions spanning the whole programme making process from idea concept through to broadcast. Along the way I learnt a great many lessons. But there are 3 lessons that are particularly relevant to business owners today.
Charity Animation for Sri Lankan Children
The charity Their Future Today, came to us again with a new challenge to be shown at their main annual event – a ball held at Hampton Court Palace.
Construction Company Film ‘Behind the Scenes’
A peak behind the scenes in the making of this video, being organised is essential.
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